Branding... more often than not I find myself wincing at the term as well as the thing it self. However I cannot deny its attraction. Some of my most cherished products are completely void of any logo or emblem. And other favourites have some insignia or symbol placed boldly for all to recognise.
Knowing I'm not the only one who feels like this and is keen on both, developing a new logotype to offer by request was next on my list.